The Hidden Growth Lever Most CEOs Ignore
Welcome to Emerge Insights, my weekly newsletter, where I reveal cutting-edge tips to help you find momentum, scale up your business, and reclaim your life.
Read time: 3.10 minutes.
Read this on: jeanmoncrieff.com
Hey {{first_name}},
Hitting a plateau? You’re not alone.
But the answer usually isn’t another strategy session or shiny tool—it’s your team.
Not just a team. A high-performing one. The kind that runs on trust, challenge, and commitment. The kind that scales with you.
Here’s where most leaders get it wrong.
It’s Not a Strategy Problem. It’s a Team Problem.
Gallup found that only 1 in 10 people naturally have the talent to lead a team. Most people are promoted into management without the skills to build trust, align a group, or drive real performance.
So you send someone to a leadership workshop. Or maybe you’re the one doing the learning. And you come back with new ideas, fired up to make a change—only to find your team stuck in the same patterns.
That’s the trap.
You’re trying to coach the quarterback in isolation.
Imagine this: you teach your quarterback a brand new play, send them back onto the field, and hope they can run it—while the rest of the team is still playing the old game.
You wouldn’t do that in football. But it’s what happens in business all the time.
And it kills momentum.
Want Results? Build a Team That Can Argue
The best teams aren’t quiet. They’re sharp. Direct. Willing to push each other.
They don’t nod and agree—they challenge, debate, and test assumptions. And when a decision gets made? They rally.
Plan A or Plan B? Doesn’t matter. Once it’s chosen, everyone rows. No side huddles. No sabotage. Just aligned action.
That’s what cohesion looks like. And it only happens when people feel safe enough to speak up—and secure enough to commit.
You Can’t Scale Alone
Here’s the shift: stop trying to carry it all yourself.
Stop going to the executive coaching sessions or seminars alone.
Stop trying to drag your team along behind you.
If you want the business to move, the team has to move with it.
Bring them into the learning. Into the decision-making. Into the accountability.
When your team evolves with you, the business gains traction. Fast.
Your Move
Building a high-performing team isn’t about adding headcount. It’s about building trust, clarity, and shared ownership.
And that starts by treating the team like the asset it is.
Bring them into the room. Let them speak. Let them lead. And watch what happens when everyone’s actually on the same page.
Looking for a place to start? Join one of my upcoming Momentum Masterclasses... and BRING your team!
🎙️ This Week on The Freedom Experience
Succession Without Selling Out: ESOPs with Kelly O. Finnell
Ever wonder if there’s a way to exit your business without gutting the culture or handing it over to strangers? Kelly O. Finnell has spent 40+ years showing business owners how ESOPs do exactly that.
In this episode, we dig into:
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How ESOPs align your team and drive performance
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What really convinces employees that ownership is real
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The tax advantages no one talks about
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Why some owners walk away—and others stay on as Chair
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And yes—the $4M mailroom story you won’t forget
📥 If succession’s on your mind, this one’s essential.
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✍ Why Business Growth Needs Strategic Marketing & Sales Alignment
Revenue problems aren’t always sales problems—they’re often alignment problems.
In this week’s article, I explore why growth stalls when marketing and sales operate in silos—and how to fix it. We get into what alignment actually looks like, why it’s more than just sharing a funnel, and how to connect your ideal customer profile, positioning, and lead generation into one cohesive system.
🔗 If you want predictable growth, your marketing and sales teams need to move as one.
One quote to start the week strong
“An ESOP gets everyone rowing in the same direction.”
— Kelly O. Finnell
Succession planning isn’t just about exits—it’s about alignment. When your team has skin in the game, the culture shifts, decisions get sharper, and momentum builds.
The biggest unlock? Ownership. Not just yours—everyone’s.
If you’re thinking about what’s next, start by thinking about who comes with you.
Have a great week!
- Jean
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