Welcome to Emerge Insights, my weekly newsletter, where I reveal cutting-edge tips to help you find momentum, scale up your business, and reclaim your life.
Read time: 3.42 minutes.
Read this on: jeanmoncrieff.com
What's in store for today:
- Why vulnerability wins
- From startup to nine-figure exit
- Building a high-performing marketing team
Hey {{first_name}},
Last week, I hosted a Small Giants dinner in Zürich.
Nothing fancy. Just a handful of business owners sitting around a table, sharing what’s really going on.
Wins. Sure.
But also the mess underneath—the uncertainty, the stress, the weight we carry when there’s no one around who really gets it.
And that’s the thing.
Every founder hits a wall at some point. Growth slows. Energy dips. You start wondering if the grind is even worth it anymore.
What pulls you out isn’t some new playbook or consulting gig.
It’s people. The right people. A small group who know what it’s like to carry a payroll in one hand and a broken conversation with your spouse in the other.
This group in Zürich? They’ve been meeting for years. They’ve seen each other through business crises, health scares, team implosions—and still show up with open hearts. No masks. No posturing. Just real talk.
And the power in that is hard to explain unless you’ve felt it.
One of the guys runs a global engineering firm with 40 people—every one of them hand-picked A-players. Another built a multi-million dollar company with just three or four people. Totally different setups, same outcome: high impact, low drama. Because they focused on who, not how many.
That’s what these conversations are about. Not just tactics. But life. Legacy. Loneliness. The stuff we’re not supposed to talk about—but should.
If you don’t have that kind of circle, find it. Or start it.
Because being a CEO is isolating. And isolation kills momentum.
You don’t need a big group. You need a real one.
One where you can talk about the numbers and the nights you can’t sleep.
Where you can say, “I’m not okay,” and not be met with silence.
Where no one’s trying to impress anyone—but everyone’s trying to grow.
Small Giants gets that. And if you’ve been craving more depth, more connection, more of the real stuff... it might be exactly what you’re looking for.
The next Small Giants Summit is coming up soon—and this year, it’s all about Connections. Real ones. With people who’ve been in the trenches and aren’t afraid to talk about what it actually takes to build a meaningful business.
🧭 If that sounds like your kind of room, grab your spot while you still can.
👉 Register for the Small Giants Summit
🎙️ This Week on The Freedom Experience
From Startup to Nine-Figure Exits: The CEO Operating System with Joel Trammell
Ever feel like the bigger your business gets, the harder it is to lead? Joel Trammell has been there—multiple times. From bootstrapped startup to public company CEO, he’s seen how the CEO role fundamentally changes as your team scales.
In this episode, we get into:
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The 3 natural stages of CEO growth (and what kills momentum at each one)
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Why most founders stall between 25 and 100 people
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The real job of a CEO (hint: it’s not decision-making)
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How to use personality profiles to actually communicate with your team
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And yes—how to let go of control without losing your mind
Joel also shares a valley moment that nearly ended it all—and the one sentence from a board member that kept the business alive.
📥 This one's a masterclass in leading at scale.
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👉 Listen on Spotify or Apple Podcasts
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🍎 Apple Podcasts
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Watch it on YouTube → Click here to watch
✍ Building a High-Performance Marketing Machine
Too many business owners treat marketing like a coin toss—throw some money at it, hope something sticks.
But growth doesn’t come from guesswork.
In this week’s article, I break down how to turn marketing into a system that actually drives results. We look at how a company scaled from $30M to $350M, why most teams burn cash chasing shiny tactics, and what it really takes to align marketing, sales, and revenue ops around a single goal: predictable growth.
🛠️ Stop playing marketing roulette. Build the machine.
One quote to start the week strong
"The CEO job isn’t about being the smartest person in the room—it’s about building a team of people who are smarter than you in their roles.”―
This is where momentum begins—not when you have all the answers, but when you stop trying to.
The real job? Finding the right people. Giving them the space to lead. Listening to them. Trusting them. Letting go.
If you’re still trying to be the smartest in the room, you might be the reason your business is stuck.
Let your team lead. That’s how you scale.
Have a great week!
- Jean
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