Episode 47: The Real Reason Your Sales Team Can’t Close Deals with Garth Jemmett

In this episode of The Freedom Experience, I sit down with Garth Jemmett, Founder and CEO of We Explain Stuff™️, a consultancy that helps businesses articulate powerful value propositions that drive sales and simplify marketing.

Garth shares his journey from creative director to business owner and how he helps founders and teams distill their value propositions into clear, visual sales collateral. We explore why so many businesses unknowingly hold themselves back by selling features instead of outcomes, and how niching down can increase authority and reduce sales friction.

If you’re struggling to communicate your business value, or if your sales team needs better tools to close deals, this episode is packed with actionable insights to sharpen your message and unlock growth.

🎥 Watch this conversation on YouTube. And don’t forget to SUBSCRIBE!

Key Themes

🔹 The Importance of a Clear Value Proposition
Garth explains why businesses often fail to communicate the transformation they offer, leading to confusion and lost sales opportunities.

🔹 Niching Down for Authority & Simpler Sales
Learn how narrowing your focus positions you as an industry expert, builds trust, and makes it easier to close deals.

🔹 From Complexity to Clarity – Visualizing Value
Discover Garth’s “From, To, Through” framework to simplify complex offerings and help clients quickly understand the benefits.

🔹 How to Align Your Sales Team
Why your team struggles to sell without a unified message and how to create simple, outcome-focused sales collateral that actually works.

🔹 Entrepreneurial Freedom & Sustainable Growth
Garth shares how refining your value proposition can remove the founder from being the bottleneck and create more freedom while scaling.

Quotes from the Episode
💬 "Value sits at the heart of what you do."
💬 "You need to be able to visualize that value."
💬 "Sales is where the rubber hits the road."
💬 "Value creation is about transformation."
💬 "You can't have a blunt spear."

Links & Resources Mentioned
🌍 We Explain Stuff Website: https://www.weexplainstuff.com/
🔗 Connect with Garth on LinkedIn: https://www.linkedin.com/in/garthjemmett/

Actionable Takeaways
✅ Simplify Your Value Proposition – Focus on the transformation you offer, not just features or benefits.
✅ Niche Down to Stand Out – Specializing boosts your credibility and helps reduce friction in sales conversations.
✅ Visualize Your Value – Use simple, one-page frameworks and clear visuals to articulate your offer.
✅ Align Your Team – Create sales collateral that your entire team can confidently use.
✅ Continuously Evolve – Regularly refine your value proposition based on market changes and client feedback.

🎧 Enjoyed this episode? Subscribe, share, and leave a review to help us bring more top-tier insights to you.

For more resources and expert interviews, visit www.jeanmoncrieff.com.