When it comes time to sell your company, marketing will play a bigger role than you might suspect. In this episode, I share how marketing is key to your exit strategy and how it demonstrates the potential for scale to an acquirer.
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In This Episode You’ll Hear:
Why axing marketing to increase profits is a bad idea
How a marketing system demonstrates growth
How getting clear on what you want reduces marketing spend...and improves results
Five steps to creating a marketing system
LINKS:
Get My FREE Exit Strategy Guide, https://go.jeanmoncrieff.com/ExitStrategyGuide (here)
The https://www.themarketingcentre.com/marketing-360/ (Marketing 360) a simple marketing assessment
https://www.chiefoutsiders.com (Chief Outsiders) and https://www.themarketingcentre.com (The Marketing Centre)
Join my FREE training http://letsgrowyourbusinessvalue.com/ (How To Build A Valuable Business)
Connect with me on https://www.instagram.com/jean.moncrieff/ (Instagram) & https://www.facebook.com/JeanFMoncrieff (Facebook)!
