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Monty's Business Minute: Core Customer

Feb 20, 2023

My topic this morning is Core Customer… in a minute!

Last week I talked about strategy, and I gave you a definition from Michael Porter: strategy is a unique and valuable position involving a set of differentiating actions. 

Developing a strategy is all about making decisions. You must decide what you’re going to do and what you’re not going to do… all in the context of your core customer.

And knowing who your core customers are is not just about marketing. It’s about strategy.

A core customer is an individual person who will buy from your company at optimal profit - Robert Bloom.

Until next time

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