Read time: 3.3 minutes.

Welcome to Emerge Insights, my weekly newsletter, where I reveal cutting-edge tips to help you find momentum, scale up your business, and reclaim your life.

What's in store for today?

• Keep the Focus
• The Cash System
• L.A.P.S.

This week, I interviewed Shannon Susko, a renowned entrepreneur and creator of Metronomics Business Growth System.

During our conversation, Shannon shared invaluable insights on the importance of focus in both her personal and professional life. Having recently completed an Ironman, she drew compelling parallels between navigating the business world and competing in such a challenging event.

Shannon described facing unexpected weather conditions during the race, which mirrors the unpredictable nature of business. Success, she emphasized, hinges on the ability to adapt and stay focused despite challenges.

Additionally, a malfunctioning watch left Shannon without crucial timing information, yet she still achieved her second-fastest time. However, had she had accurate data, she might have pushed harder to set a new personal best.

This underscores the importance of accurate data in both sports and business. Reliable data is essential for making informed decisions and maintaining focus on achieving goals.

1. Keep the Focus

Shannon’s story vividly illustrates the power of focus. In the high-performance environment of an Ironman race, staying focused on each segment—swim, bike, run—despite the changing weather parallels the business world.

The ability to maintain focus amidst uncertainty and disruptions can be the difference between success and failure. In business, this means having clear goals, reliable data, and supportive teams to navigate challenges and seize opportunities. 

My big takeaways...

1. Embrace Uncertainty: Shannon’s Ironman experience highlighted adapting to unpredictable conditions. Similarly, businesses must be ready to pivot and adapt.

2. Data-Driven Decisions: Despite technical issues during her race, Shannon stressed the importance of data in both sport and business. Reliable data informs better decisions and helps track progress.

3. Building Villages: Shannon credits her success to having supportive "villages" – family, professional networks, and coaching teams. Business owners should build strong support networks to stay focused and resilient.

4. A Growth System: Shannon developed Metronomics to help businesses scale sustainably. The framework integrates essential systems, ensuring teams are aligned and focused on their goals.

5. The 3HAG: The three-year highly achievable goal (3HAG) keeps teams motivated and focused on achievable targets. This framework bridges long-term vision and short-term execution.

Watch Shannon on the importance of FOCUS...

2. The Cash System

Most of my clients are in the Foundation growth phase.

The major challenges in this phase?

🏆 → Building a Winning Leadership Team: A cohesive A-player leadership team is essential to growing a business.

⚙️→ Mastering Execution: Make sure your team is capable and confident in predicting and executing your plan.

💰 → A Reliable Cash System: This system is designed to kickstart your revenue engine.

The Cash System is the machine that consistently deposits money in your bank account. It isn’t just the responsibility of the finance function; it involves every person on the leadership team.

We spend a lot of time (two, three, and even four quarters) getting this system working. And the key to getting the Cash System running is the Key Function Flow Map.

3. L.A.P.S. 

•  Leads

• Appointments

• Presentations

• Sales

How are you measuring your sales and marketing performance?

Often, I encounter overly complex dashboards filled with metrics that take more time to capture than business development teams spend closing new deals.

My KPI coach, Daniel Priestly, emphasizes the importance of doing LAPS, LAPS, LAPS.

🎯 Tip for the week...

Create a weekly L.A.P.S. dashboard focused on these four elements.

Simplifying your metrics this way can significantly boost your business momentum and help you stay on track with your sales goals.

One Quote to Start Your Week Strong

Where are you focusing right now? Will that focus keep you moving toward your mission?

Have a great week!

- Jean

Want to learn more about the Cash System?

🚀 Join Our Masterclass on August 6th!
 

We'll explore the cash system and the Key Function Flow Map more thoroughly to help you get your revenue engine running smoothly.

When you are ready, here are 3 ways I can help:  

1. Assess your Business's scalability: Benchmark your business's potential for scaling. In just five minutes, you can assess your company against the 6 key systems you need to activate to ignite compound growth. Get your results here.

2. The Foundations for Business Growth Masterclass:  When you are ready to scale your business, we run a Foundation for Business Growth Masterclass twice a month. Signup here.

3. Are you a CEO who wants to find business momentum, scale up, and boost your business value? Apply for Business Team Coaching here.