#51: How to Escape the Business You Built — Lloyd Ross on Becoming Time Rich

In this episode of The Freedom Experience, I sit down with Lloyd James Ross—entrepreneur, investor, international speaker, and host of the hit podcast Money Grows on Trees.

Lloyd has built multiple seven-figure businesses, earned a Two Comma Club Award from ClickFunnels, and holds the Legacy Club Millionaire title with Isagenix. But beyond the accolades, what truly sets Lloyd apart is his approach to time. In this conversation, we explore the concept of becoming “time rich,” and how business owners can stop trading time for money—and start building systems that buy their time back.

We also dive into Lloyd’s fascinating backstory, including how watching his father lose and rebuild a business empire shaped his purpose. Plus, we get a sneak peek into his upcoming book, Become Time Rich, and why this message is more relevant than ever for entrepreneurs craving freedom.

🎥 Watch this conversation on YouTube. And SUBSCRIBE!

Key Themes:

🔹 Time Over Money
Why financial wealth is incomplete without time freedom—and how to pursue both intentionally.

🔹 Systems Create Freedom
The real reason most entrepreneurs stay stuck—and how to build systems that run without you.

🔹 Lessons from Loss
How Lloyd’s father lost a $50M business overnight, and the lessons Lloyd carried forward from that experience.

🔹 The Power of Partnerships
Why A-player partners, not employees, have been the key to Lloyd’s business success.

🔹 The Four Laws of Being Time Rich
Lloyd introduces the four key principles that underpin his philosophy of time richness.

🔹 Redefining Real Estate and Wealth
Why Lloyd doesn’t invest in real estate—and how shares, liquidity, and business equity drive greater flexibility and cash flow.

Quotes from the Episode:

💬 "The busier you are, the poorer you get."
💬 "I want to be free financially."
💬 "Real estate's boring."
💬 "You want to be the arranger of things."
💬 "I’ve never written an SOP in my life."
💬 "The busy man has no time to make money."
💬 "It's about getting rid of commuting."
💬 "I love to give the wisdom that I have."

Links & Resources Mentioned:

🌍 Lloyd’s Website: https://www.lloydjross.com
📘 Pre-order Become Time Rich on Amazon
🎧 Podcast: Money Grows on Trees
📲 Instagram: https://www.instagram.com/lloydjamesross/

📚 Books Mentioned

• Secrets of the Millionaire Mind by T. Harv Eker
• The E-Myth Revisited by Michael E. Gerber - a major influence on Lloyd’s thinking about systems, business structure, and creating leverage. He quotes the line: "Pretend that your business is a prototype for 5,000 more just like it." 
• Buy Back Your Time by Dan Martell - Lloyd references this but says he intentionally waited to read it until after writing his book, Become Time Rich. The core concept aligns with his theme of time leverage. 
• The Ruthless Elimination of Hurry by John Mark Comer - cited by Lloyd as a pivotal book that helped him rethink overscheduling and hustle culture. 
• Elon Musk by Walter Isaacson - was mentioned by Lloyd as a source of inspiration, pushing him to operate at a higher level.

Actionable Takeaways:

✅ Buy Back Your Time: Systems, leverage, and great people are the true wealth multipliers.
✅ Stop Glorifying Busy: If your calendar is always full, you're not winning—you’re trapped.
✅ Build to Exit, Even If You Don’t Exit: Create businesses that run without you.
✅ Get Strategic with Wealth Creation: Diversify into shares and scalable business models.
✅ Define Your Version of Freedom: Align your business with the lifestyle you actually want.

🎧 If this episode sparked a new way of thinking about time, systems, or success—subscribe, share, and leave a review.
For more conversations on freedom, leadership, and legacy, visit www.jeanmoncrieff.com.