Book Jean
Finding Freedom by Jean Moncrieff β€” book cover
The Book

Finding Freedom

The Business Owner's Guide to Building a Valuable Company and a Meaningful Life

Most owners don't have a growth problem — they have a freedom problem. This is the playbook for building a company of real value without sacrificing the life it was meant to fund.

★ Foreword by Bo Burlingham, author of Small Giants
What It's About

Written for owners of established businesses.

Not startups. Not theory. Real companies, past survival, run by people who've quietly become the bottleneck.

You built something that works. Revenue is real, the team is growing — and somehow every decision still runs through you. Finding Freedom is the guide to changing that: turning a business that depends on its owner into an asset that creates options, value, and a life worth the work.

The Framework

Built on the Four Freedom Shifts

The spine of the book — four shifts that move an owner from trapped to free.

Identity
Hero Steward
Leadership
Smartest Genius Team
Direction
Opportunistic Intentional
Value
Revenue Value
Praise

What readers and leaders are saying.

"The world is full of daring entrepreneurs who were once filled with purpose and passion, who now feel trapped by the personal sacrifices they've had to make. Jean brilliantly reveals how owners can build a valuable business and find the freedom to exit — without sacrificing the purpose, culture, and impact of what they spent their lives building."

Davin Salvagno
#1 bestselling author of Thieves of Purpose

"Finding Freedom has the makings of a small-business bible."

Loren Feldman
Founder, 21 Hats Media

"Jean offers a thoughtful reminder that great companies are built from the inside out."

Paul Spiegelman
Cofounder, Small Giants Community

[Placeholder β€” fourth endorsement from the book. Swap in the strongest remaining quote.]

Endorser Name
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For Events

A copy for every attendee.

Booking Jean to speak? Bulk copies of Finding Freedom mean every person in the room leaves with the framework in hand — a gift that keeps your event working long after the lights go down.

Signed and personalized options are available for VIP groups and leadership teams.

Ask About Bulk Copies
Finding Freedom books
Bring It to Your Stage

The book is the keynote, expanded.

Every talk Jean delivers is built on the ideas in Finding Freedom. If the book resonates with your audience, the keynote will too.

See the Keynotes →