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Episode 28: Art Saxby on Breaking Growth Barriers Through Market Focus

Art Saxby is the founder and CEO of Chief Outsiders, a company revolutionizing how mid-sized businesses access executive talent through fractional leadership. From his early days as a "born nomad" to leadership roles at Frito-Lay, Kellogg's, and Coca-Cola, Art has mastered the art of thriving in new situations. At age 50, driven by necessity during the 2009 recession, he founded Chief Outsiders, which now boasts over 130 battle-tested marketing and sales executives helping companies reignite growth.

In this dynamic episode of The Freedom Experience, Art shares his proven "Growth Gears" methodology and reveals why even the best-run companies sometimes struggle to grow. Whether you're plateauing, seeking new market opportunities, or preparing for the economic upswing predicted for 2025, this conversation offers invaluable insights for business leaders ready to accelerate growth.

Watch the Episode on YouTube. And SUBSCRIBE!

Key Takeaways:

  • The Three Growth Gears: Art breaks down the essential components of sustainable growth - Insights, Strategy, and Execution - and why they must work in harmony
  • Market-Based Leadership: Learn why looking outward at market dynamics is crucial for breaking through growth plateaus
  • Culture as Strategy: Discover how purpose-driven culture can be strategically designed to deliver business results
  • Future-Ready Leadership: Understanding how AI, flexible work arrangements, and economic cycles are reshaping business opportunities
  • Resource Optimization: Why the future belongs to companies that can flexibly access world-class talent rather than trying to own every resource

Resources and Links:

Want to prepare your business for the growth opportunities ahead? Don't miss Art's practical insights on building market-driven organizations that can quickly adapt and scale.