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Episode 23: From Desperate CEO to Life-Changing Exits in Under 6 Years with Shannon Byrne Susko

In this episode of The Freedom Experience® Podcast, I sit down with renowned entrepreneur and author Shannon Byrne Susko. Shannon, the creator of the Metronomics framework and author of several best-selling books, has revolutionized how businesses execute their growth strategies. Widely recognized for her leadership and innovation, she has earned accolades, including being named one of Canada's Top 100 Most Powerful Women multiple times. In our conversation, we explore her journey from being a desperate CEO to achieving multiple life-changing exits and how those experiences inspired the creation of Metronomics and the 3HAG (Three-Year Highly Achievable Goal). A system that unites teams and drives business success.

Watch this conversation on YouTube. And SUBSCRIBE!

Key Takeaways

  1. The Power of Focus
    Shannon highlights how staying focused on what you want—both personally and professionally—is crucial for success. It’s this focus that guided her and her team through periods of desperation and toward strategic growth.

  2. Coaching as a Game Changer
    Shannon attributes much of her success to the coaches who guided her throughout her career. She emphasizes the importance of being coachable and having a support network to remove blind spots and push you to grow.

  3. 3HAG Brings Strategy to Life
    Shannon introduces the concept of the Three-Year Highly Achievable Goal (3HAG), explaining how this framework makes long-term goals tangible and keeps teams focused on actionable steps. It turns abstract ideas into realistic milestones that drive growth.

  4. The Human Side of Strategy
    Beyond strategy and execution, Shannon talks about how leadership and culture must align with the company's vision. A cohesive team that learns together wins together. This human element is what makes the 3HAG so effective.

  5. Cash System & Financial Clarity
    Shannon underscores the importance of a clear cash system within Metronomics, helping businesses understand how to generate the necessary cash flow through strategic decisions and forecasting.

Resources